Zen Filter

Zen Buddhist websites, news, and discussion

Friday, December 16, 2005

Zen Marketing For Cars

Too add to the growing collection of zen marketing information: The Rinspeed zaZen.
The name of the new concept car has been deliberately chosen to reflect the overall attitude with which both companies have driven the entire project forward over a period of many months. After all, Zen – borrowed from Buddhist teaching – is a special form of insight that is only attainable if you are prepared to give up preconceived ideas.


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