Zen Filter

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Friday, September 29, 2006

Soto Zen Now "Sony" Zen

From Big Red Buddha:

"It's true: Soto Zen is now Sony Zen," admitted [Sony CEO] Stringer. "At Sony, we are deeply committed to brand identity and quality consumer experience. We think Sony Zen's new name leverages the equity and goodwill associated with its parent company, while providing a sense of continuity and tradition."

More here.


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