Zen Filter

Zen Buddhist websites, news, and discussion

Tuesday, June 03, 2008

More Zen Marketing: ZEN Green Tea Liqueur


Finally, we can get drunk on Zen. But please remember, as the website warns: "Enjoy ZEN responsibly". And watch out for that Zen hangover, it's a doozy.

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Friday, August 03, 2007

Madi-Zen Avenue marketing - SunTimes

A trend we've been noticing for a while here at Zen Filter--Zen marketing--finally gets noticed by the mainstream media:

Madi-Zen Avenue marketing
'GURU' SPOTS | When ads look East, some get offended

August 3, 2007
BY SUSAN HOGAN/ALBACH Religion reporter/shogan@suntimes.com

The pillaging of religious stories and symbols, long a staple of advertisers and marketers, is taking another twist, this time targeting Eastern religions.

Comcast and Yellow Book USA are each running "enlightened guru" television ads, while retailers are selling home decor products advocating certain fabrics, colors and woods as peaceful, tranquil and Zen-inspired.

Comcast and Yellow Book USA are each running "enlightened guru" television ads, while retailers are selling home decor products advocating certain fabrics, colors and woods as peaceful, tranquil and Zen-inspired.

Feng shui? Good karma? That's the "exotic," "healthy," "mystical" way of the East, advertisers say.

And now you can have it, too.

"They're exploiting, commercializing and trivializing terms such as 'guru,' 'karma' and 'enlightenment' that are deep beliefs in Eastern societies," said Arran Stephens, founder of Nature's Path Foods, which produces organic products.

Nature's Path makes energy bars and cereal called "Optimum Zen." Stephens said the products' name reflects his lifelong involvement with Eastern spirituality.

"In our case, there's a real consciousness and value system connected to the product," he said. "That's a big difference."

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Wednesday, May 23, 2007

Zen Marketing; Zen Castors

Roll your way to enlightenment.
The Zen castors are designed as a seamless addition to Furniture, shop fitting (shop fixtures) & displays rather than a jarring Industrial add-on.

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Wednesday, May 09, 2007

Chicago bartender uses “Zen” to snag first in National Cocktail Competition

More Zen marketing; Zen is now a liquer.

“Now and Zen,” a deep red cocktail made with Zen, a green tea liqeur, and garnished with lemon grass, is the cocktail that took Peek, a mixologist for acclaimed Chicago chef Rick Tramonto (Avanzare, Pump Room, Charlie Trotter’s), to both the regional and the national title."

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Wednesday, November 08, 2006

More zen marketing: Zen Puppy

Spotted by Tony at a Pensacola, Florida, Petsmart: Zen Puppy.

It looks like Tai Chi for dogs, but this is actually a box of puppy treats:

Zen Puppy Smarty treats were created for your dog's happiness and well-being in mind. They contain a special formulation of ingredients including Lemon Balm Extract, Atlantic Kep and Omega 3 & 6 fatty acids. Every treat is full of flavor and goodness.
They're available in three overpriced formulas: : Energy, Smarty, Peace, Agile, and Beauty.

Do doggie treats have Buddha nature? Mu!

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Monday, August 07, 2006

more "Zen" products: Zen Cake

I'm not sure what's so "Zen" about this cake, but it certainly is pointy!

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Tuesday, May 30, 2006

Zen marketing: Pier 1 Zen Picnic Basket

basket
"Al fresco dining has never been easier. Simply fill our lovely willow Zen Picnic Basket with all your favorite foods and find a shady spot."

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Friday, May 26, 2006

more Zen marketing: NOOKA ZEN-V

What is time? Perhaps this Zen watch can help you answer that question:

"Following the success of the zoo and zot, we are pushing the design of linear expression to its purest form with the release of the new Nooka Zen."


Huh?

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